Beyond Watchmaking

Client:

T Brand Studio

Directing

Editing

Filming

Writing/Concepting

Producing

Project Management

Man and woman staring up into the distance

We partnered with The New York Times’ T Brand Studio to create a three-part video series highlighting Audemars Piguet’s art exhibition, Beyond Watchmaking, that opened in Tokyo in October 2019.

When considering our creative approach to these films, it was important to embrace the tone and environment we were capturing. The exhibition was filled with thoughtful artistry and innovative technology, all in a space that helped guests step into another world. So these mini-documentaries reflected that same experience. The video series as a whole was a journey into the minds of artists and the values of Audemars Piguet. This resulted in a series highlighting the exhibition's beautiful blend of nature, art, and technology.

We were particularly interested in the space where heritage and tradition meets technology and innovation. Inspired also by the mechanical qualities of a watch, we decided to combine both digital and analog filmmaking.

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We edited the B-Roll shots from Tokyo and our shots from the exhibition into a short sequence and during post-production filmed a projection of this sequence using a super 8 film camera.

The super 8 shots were used largely as visually engaging transitional shots to take us from one sequence to another, creating a distinguishing visual motif that runs throughout our films. In the Ryoji Ikeda film, we used this footage more explicitly as it conceptually tied in even further with his philosophy behind his work.