Client:
Capital One
This series captures a local café though a customer's eyes: where they get ideas, work,relax, and get help from Capital One Café Ambassadors. Our goal was to create attention grabbing spots that told a story of a real-life customer, while also maintaining a commercial polish.
Our brief was to highlight what makes the Cafés so special to people that they become everyday fixtures. Their unique stories became a North Star for our videos.
Each video followed the same recipe of film combined with animation, but there was no common shot list. The result was a series that felt cohesive but each spot with its own voice and look to retain maximum interest.
We had three very different stories to tell about these Regulars and how and why they got to be that way with their Cafés. Whether it was to get things done, to wind down a bit or to have some laughs with friends, it allowed us to experiment with different camera shots and approaches that fit the occasion and allowed each spot to stand out in the series.
Creative Director MICHAEL RING Directors MICHAEL SLAVENS, ANDREW PETRILLA
Director of Photography JAKE HORGAN, TYLER DAVIS, ANDREW PETRILLA
Editors ANDREW PETRILLA, MICHAEL SLAVENS Executive Producer HALEY MENCHEL
Producers JODI PRINCE, EILEEN MARABLE, PATRICK PANIAGUA
Graphics SCOTT RINEBOLD, IAN GRIER, JUSTIN WOLFSON, NICO DICOLA
