Client:
Foundry
For Lola Ogunnaike, we filmed in New York City, capturing the efficiency of her tightly packed schedule, from the intensity of her boxing workout routine to the busyness of her work day in front of the camera.
It was important to showcase how the Phillips Sonicare product fit into the lives of our subjects. By making the videos focus on a stylized verison of day-in-the-life, we were able to incorporate the morning brush routine seemlessly into the natural flow of Lola and AJ's busy schedules.
For AJ Gibson's spot, we travelled to the west coast to film AJ in his element. Both an E! news personality and radio host, AJ spends lots of time in the studio. This commercial focused on his vibrant work life both in and out of his home.
Both spots were filmed in mid-2021, so we operated with a very small crew in order to stay safe and nimble. Through strategic production planning and storyboarding, we were able to accomplish both shoots in a single day, but able to a capture wide range of shots, all with a high-end commercial look.
Creative Director MICHAEL RING Director ANDREW PETRILLA Director of Photography DANIEL ST OURS
Editor ANDREW PETRILLA Executive Producer KAYLEE KING-BALENTINE Producer AUDREY TODD
