TIAA

Client:

T Brand Studio

Directing

Editing

Filming

Writing/Concepting

Producing

Project Management

Motion Graphics

Working closely with the New York Times’ T Brand Studio and TIAA, this campaign brings together video, photography, and animation elements to tell the stories of retirees from all walks of life across the country. Whether it's training their dogs, photographing wild horses, making art, or simply spending more time with family, these folks show the beauty of living financially free.

This project took our production team across 10 cities in the US, which resulted in wide ranging stories being told. The desert hues of Arizona, the fall foliage of New England, and the white capped mountains of Utah made for beautiful backdrops to capture the lives of our subjects.

The Garden team collaborated with T Brand on the initial creative for this series, and our team handled all of the production and post production. With our team of jetsetting producers, directors, and cinematographers, they made a 10 city production a breeze thanks to their strategic logistics and efficient creativity.

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Amidst our cinematic footage, we utilized animation to illustrate the retirees hobbies in graceful and sometimes even whimsical ways. This blend of animation and live action is highlighted the importance of their vital retirement lifestyles.

For many of the filmed pieces drone shots were used to capture the wide, beautiful landscapes surrounding retirees' homes. For other retirees we photographed them in their homes. With all the shooting styles, the goal was to make the viewer feel like they knew the retiree and understood their life choices and retirement lifestyles.